PDO threads are some of the most popular cosmetic treatments available today. They are a minimally-invasive alternative to surgical facelifts that can produce amazing anti-aging results for patients.
Adding a line of PDO threads treatments to your clinic’s offerings is a great way to expand your client base, improve your branding and bring in additional revenue. By offering the latest and greatest in aesthetic medicine treatments, you can show patients that you are a modern, up-to-date facility that has their best interests in mind.
When marketing PDO threads to current and prospective customers, it’s important that you follow some basic strategies to ensure effectiveness and that you are adhering to high ethical standards.
Below, we’ll provide some ethical marketing strategies for PDO threads.
When marketing PDO threads to current and prospective customers, it’s important that you follow some basic strategies to ensure effectiveness and that you are adhering to high ethical standards.
Medically reviewed by: Elizabeth Williams RN
Updated: 8/19/2025
Educate Patients About PDO Threads
Transparency is so important in business today, no matter what industry you’re in. This is especially so, though, in the medical field or related fields such as cosmetic medicine, where patients are getting procedures done.
Patients want to know exactly what it is they’re getting, without question, and they deserve to know, too. One of the best ways to give customers transparency is by educating them about PDO threads.
Some of the key points to mention about PDO threads are:
- They are minimally-invasive and don’t require surgery.
- There are lifting and smooth threads, which can address common signs of aging such as fine lines and wrinkles, drooping or sagging skin, and lack of definition.
- The downtime and recovery time is minimal, with most people experiencing minor swelling and/or bruising for about a week.
- There are low risks associated with them, since they’re made from a 100% biodegradable and biocompatible synthetic material
This education is especially important for people who have never gotten a PDO thread treatment before, which at first will likely be a large percentage of the people you’re trying to reach.
| Marketing Element | Ethical Practice | Notes |
|---|---|---|
| Patient Education | Clear, accurate, and complete info | Avoid jargon |
| Content Tone | Positive and self-esteem focused | No body shaming |
| Safety Messaging | Include clinical data and FDA mentions | Build trust |
| Influencer Partnerships | Require disclosure and positivity only | FTC-compliant |
| Product Use | Only use quality PDO threads (e.g. V Soft Lift) | No knockoffs |
Emphasize Their Safety
A major concern with any unfamiliar product or treatment is the safety of it. This is a natural concern, of course, since PDO threads are going to be inserted into your patients’ skin.
You should embrace these concerns and address them head on. You shouldn’t be worried about this, either, as PDO threads are proven extremely safe and effective.
Emphasize how PDO threads are made from a synthetic material that doesn’t result in a high risk of complications, and how your body will naturally break down and absorb the threads over time. You should discuss how PDO threads cosmetic treatments are not new, and that they have in fact been used in surgical procedures as dissolvable sutures for more than 50 years.
If you use high-quality PDO threads from V Soft Lift, you should also emphasize how they are FDA cleared for marketing and sale in the U.S., which is the highest level of FDA clearance available for class II medical devices.
Finally, it’s important to highlight the steps your clinic takes to protect their safety further, such as using only sterilized instruments in sterilized settings.
Avoid Negative Content
When you’re marketing PDO threads — or any other cosmetic product or treatment, for that matter — you should focus on the positive aspects of it. Stay away from any negative content that might contribute to a person’s negative perception of themselves.
Focus on the realistic outcomes of PDO threads so patients know exactly what they can expect. If you use any influencers as part of your marketing campaigns, make sure that they disclose clearly that they are working on a sponsored partnership, and that they only focus on positive aspects of the treatment.
Make sure to do this in all aspects of your marketing, too. If you’re using before-and-after photos to illustrate the results — which is a great idea, by the way — focus on the after results rather than any negative aspects of the before photos.
You want to help people achieve their best selves and build their self-confidence — not be down on themselves because of how they currently look.
Use Only the Best PDO Threads from V Soft Lift
PDO thread treatments can take your cosmetic medicine clinic to the next level, attracting new customers and cross-selling your existing customers to an amazing product and service.
As you’re marketing PDO threads to your current and prospective clients, make sure that you follow some of the tips above so you can adhere to the highest ethical standards.
A great way to ensure that you are meeting the expectations you set and helping customers get the best results possible is by offering PDO threads from V Soft Lift.
Our PDO threads are the highest quality on the market. We have produced a long line of products, which allows practitioners to choose the ones that are best for each patient’s treatment and skin type.
For more information, contact us today.