Clinics that provide aesthetic medicine treatments need to constantly update and add to their line of offerings to stay ahead of the competition. This is especially true nowadays, as cosmetic procedures are gaining in popularity on an exponential level.
By offering PDO thread treatments, your clinic can attract even more clients, and can serve your current clients even better. These treatments produce amazing anti-aging results, helping clients achieve a more youthful look in their face in a way that’s very natural.
They key to attracting these new clients, and to selling your current client base on the treatments, are to create an effective marketing program. Here are some tips on how to market PDO thread treatments to your clients.
A picture can speak 1,000 words, as the famous saying goes, but it’s also important to carefully craft the words you will use for your marketing campaign. When it comes to PDO thread treatments, it’s especially important to clearly communicate the advantages and benefits of them.
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Medically reviewed by: Elizabeth Williams RN
Updated: 3/19/2025
Understand Your Target Audience
At the heart of any marketing campaign is understanding who your target audience is. When you’re talking about specific procedures, it’s important to clearly define the typical client who would be interested in it.
PDO Threads Target Audience
PDO thread treatments can be good for anyone, of course, but they are particularly popular among women between the ages of 40 and 65 who are showing moderate signs of aging. It’s important to understand this target audience, because it will play a huge role in how successful your marketing campaign is.
Once you’ve defined this target audience, you can come up with various strategies on how you will attract them — through the marketing materials and messaging as well as the mediums you will reach out to them on.
Develop Enticing Marketing Materials
Next, you must develop marketing materials that are enticing. Visual aids are going to be very important in this regard, as any successful aesthetic medicine clinic knows.
While it’s good to have generic images of your facility and staff, as well as stock beauty photos, it’s also a good idea to have some before-and-after photos of popular PDO thread treatments. For digital marketing campaigns, you may also consider putting together short videos that you can post on your social media pages.
A well-thought-out marketing plan will include digital elements, as well as printed elements for postcard mailers, magazine and newspaper advertisements and more.
Step-by-Step Marketing Strategy
Communicate the Advantages and Benefits
A picture can speak 1,000 words, as the famous saying goes, but it’s also important to carefully craft the words you will use for your marketing campaign. When it comes to PDO thread treatments, it’s especially important to clearly communicate the advantages and benefits of them.
First, you must explain what PDO thread treatments are — what they are used for, what results they can produce or problems they can address, and how they work. Then, discuss the main advantages and benefits they provide, especially compared to surgical procedures and even other minimally-invasive options.
- Make sure that you are outlining these benefits at the very least:
- Minimally-invasive nature of the procedure
- The short time it takes to complete (less than an hour)
- The minimal downtime/recovery time
- The pain-free nature
- The amazing results
- Some of the common treatment areas
- Their affordable cost
- The fact that you can repeat the procedures
There are many other aspects of PDO thread treatments you can consider adding as well, but make sure you at least hit on these points above.
Choose the Right Mediums
The final step is to decide which mediums you will use to reach prospective clients for PDO thread treatments. Some of your options include:
- Your clinic website
- Social media platforms
- Digital display/search engine advertising
- Postcard mailers
- Local newspapers/magazines/billboards/radio
When deciding which channels to use, keep in mind your target audience. Where is your message most likely to reach your target audience and also make the biggest impact?
Marketing Channels Comparison
Today, digital marketing channels such as your clinic website, social media platforms and even digital display/search engine advertising are great ways to reach your audience. Not only do these platforms allow you to reach a lot of people — and target specifically who you reach — but they also provide the space and flexibility for you to convey your message.
This is a main reason why so many clinics like yours are using these platforms for their marketing efforts. It’s essential in today’s business landscape to ensure you are harnessing the power of social media platforms and your clinic website to attract new customers.
You can use these spaces to publish your marketing materials, mixed with other posts and information about your clinic and the other services you offer. This will help you build trust among clients and even cross-sell new products and treatments to clients who have visited you in the past for other services.
Then, you can supplement these marketing efforts with other more traditional marketing outlets such as local newspapers, magazines, billboards, radio and postcard mailers.
Google My Business
Never underestimate the power of your Google My Business profile in your marketing strategy. As a local business that services your surrounding area, potential clients are turning to Google to find a PDO Thread practitioner near them. Adding PDO Threads as a product and a service on your GMB profile can make a real difference in your local Google Rankings.
Tout the Benefits of V Soft Lift’s PDO Thread Treatments
Following some of the tips above will help your clinic market PDO thread treatments to clients — whether those clients are completely new to your practice or have received other treatments in the past.
Coming up with a detailed marketing plan will help you not only reach your target audience but also effectively communicate why PDO thread treatments might be right for them.
Another thing that can help you stand out among the crowd is offering PDO threads produced by V Soft Lift. We have created a long line of PDO threads so that your providers can choose the ones that are right for your clients’ specific treatment area and skin type.
This allows you to achieve better results for your clients, which keeps them happy and turns them into loyal repeat customers.
For more information, contact us today.
